Do these words resonate with you?
Mindset. Motivation. Determination. Targets. Success.
If so, you’re in the right place. Welcome to Attitude2Achieve – where mindset meets achievement.
This is a movement for people ready to change how they think, act, and succeed. Join thousands who are transforming their approach to business and life.
Meet Matthew George Rees
Entrepreneur, author, lifelong learner.
Started his first business at 16 and has spent over 25 years building expertise in business, finance, and property. Currently a PhD candidate in Business & Entrepreneurial Psychology, Mat combines academic rigor with real-world experience.
Author of “How to be a Successful Entrepreneur: Succeed in Business & Life”, Mat has worked with industry leaders including Park Run, Bobby Charlton Soccer School, JD Wetherspoon, Blemain Group, and David Lloyd Leisure.
Today, he serves as Chairman of Attitude2Achieve and CEO of Beneficial, dedicated to sharing the mindset and strategies that drive entrepreneurial success.
Why Attitude2Achieve Exists
No Empty Ideas
Every idea, every strategy, every piece of advice must pass the “So What?” test.
Driven by Impact
If it doesn’t inspire action or create measurable impact, it doesn’t belong here.
Results That Matter
We’re committed to real, tangible results that transform how you think, act, and achieve your goals.
Clarity over complexity
We strip away the noise to uncover what truly moves the needle.
“We don’t just talk the talk – we run the walk.”
— Matthew George Rees
Get The Book
An in-depth exploration of what makes entrepreneurs succeed or fail, blending psychology, extensive experience, and cutting-edge research. This book helps readers develop the mindset and practical skills to think and act like successful entrepreneurs in both business and life.
Drawing from 25+ years of entrepreneurial experience and academic research in Business & Entrepreneurial Psychology, Mat provides actionable insights that bridge the gap between theory and real-world application.
Join the Attitude2Achieve Journey
Mat’s goal is to share what he’s learned to help others grow – personally and professionally. Choose the level of engagement that fits your journey.
Listen – Engage – Achieve
FREE
3-Month Trial
Occasional learning and mindset tips to get you started on your journey.
What’s included?
- Bi-Monthly Newsletter
- Motivational Insights
- Community Access
Annual Subscription
£39
per year
Consistent learning and growth with regular guidance and inspiration.
What’s included?
- Bi-Monthly Newsletter
- Quarterly Podcasts
- Entrepreneurial Mindset Content
- Priority Support
Platinum Member
£89
per year
Full immersion into Attitude2Achieve with exclusive access and networking.
What’s included?
- Everything In Annual
- 2 Exclusive SSE Podcasts
- Annual Knowledge-Share Meet-Up
- Platinum Member Digital Badge
- Direct Access To Mat
Latest Insights
Short reads on mindset, motivation, and the psychology of success.
Why Entrepreneurs Fail – and What to Learn From It
Understanding the common pitfalls that derail entrepreneurial success and how to avoid them through better decision-making.
Mindset Shifts That Build Resilience
Practical strategies for developing mental toughness and bouncing back stronger from setbacks and challenges.
The Science of Motivation
Exploring the psychological principles behind sustained motivation and how to harness them for long-term success.